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PPC is short for pay-per-click advertising, a system that enables you to advertise on Google, getting your message out to a vast audience of people searching for products, services, or information that you can provide.
Google PPC is used by millions of websites and businesses all over the world: It’s a powerful, cost-effective way to raise brand awareness and drive qualified traffic to your site, boosting sales and other conversions.
So how exactly does PPC advertising with Google work? Learn the basics in this quick primer.
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Sometimes people ask, “Why would I pay to appear on Google when I can get my site to show up for free?” The answer is, it’s not as easy to drive “free traffic” as you think.
Google’s algorithms are designed to only reward the highest-quality sites with organic rankings, and it can take a lot of time, effort and cost to achieve organic rankings on the keywords you want to rank for. It’s worth the effort, but don’t you want to be attracting traffic and driving sales in the meantime?
Going the PPC route is often faster, and in addition, gives you more control over the appearance of your listing in the search results. For example, if you’re selling bird houses, you’ll have a real advantage over the competition that is only using SEO if you’re also using PPC. Take a look at these results:
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PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action
PPC optimization is the process of analyzing an existing PPC campaign to improve its reach by making changes to the campaign settings, ad group structure, keywords and landing pages. Its goal is to increase product visibility on paid search results.
For Google penalty recovery, you need to get rid of your bad backlinks and remove your duplicate content. In addition to this, you need to make sure that you are not uploading any low-quality content and doing anchor text distribution well.